All posts by Ernest Stambouly

Modern Technologies Hold a Promising Outlook for the Nonprofit

Ernest Stambouly


Young entrepreneurs are exhibiting an affinity to businesses endowed with human qualities, the type that fuels the missions of non-profit organizations, qualities antithetical to cultures found in for-profit big business: sharing, cooperative, generous, transparent, ethical, open, collaborative, democratic, equitable and inclusive.

A growing sense of solidarity and consensus-forming amongst young entrepreneurs is giving rise to a worldwide wave of entrepreneurial drive to apply “radically advanced technologies” in the spirit of public obligation, the mainstay of the non-profit organization. What they’re doing is sort of weird to our common sense; it is almost as if they are automating these strictly human qualities to power their mission. The “radically advanced technologies” in question are completely foreign, or vaguely familiar, to most of us: Artificial Intelligence, Blockchain, and distributed collaborative organizations.

Here is an example. To see what fundraising might look like in the near future, watch Dana Max’ brief presentation of his External Revenue Service online business: (forward to time 01:02:30).

For those serving nonprofit arts organizations, ArtsPool might peek your interest. It’s a cooperative organization providing radically affordable financial management, workforce administration, and compliance.

Additional examples: GiveTrack from BitGive, and Helperbit.

We are looking at new ways to solve social problems, aided by radical technologies, and relying the power the “network effect”, which has already given rise to unprecedented breakthroughs, such as, crowdsourcing, crowdfunding, Safecast, and Wikipedia.

This post is an invitation to support this type of socially groundbreaking efforts, and leapfrog into the 21st Century, because the marketplace is already looking very, very different than the way most of us are still administering our organizations and thinking about innovation.

We need to see these fresh social movements thrive, so we must grant them our attention and spread the word, because they represent higher possibilities for you, me, and for the non-profit sector in the upcoming years.

I’ve been in high technology and innovation all my career. There is a sprouting trend, I noticed, to utilize advanced technologies for serving public good. And it will lead to a global transformation that is predicted to mature by year 2020. Now is the time to participate, invest, and jump in.

Welcome to the 21st Century!

Ernest Stambouly is a Transition Coach, author, small-business owner, and member of the Executive Coaches of Orange County, bringing high technology to social enterprise. Email


Google is Watching! Proof of Popularity is True Relationships

Ernest Stambouly

Ernest Stambouly


Your organization’s Website is your uber-means to power your mission with a valued identity and expanded social recognition. For that, your Website needs “ranking”, which is based on popularity and traffic. Organizations go to a great extent contriving their popularity on the Web by technical means. But this is precisely where most get it wrong! (non-profits as well as for-profit businesses).

They get it wrong because of how they relate to technology. So let us work with a different philosophy of relatedness to technology.

Technology extends our human capacities.

What does this mean? We use a telephone to extend our ability to converse over distances, and we use binoculars to see over far distances. We use weapons to increase military power beyond the reach of our arms and the strength of our muscles, and we use computers to coordinate and generate business transactions in the global marketplace in unprecedented volumes.

With that understanding, how can you truly use your Website to power your mission?

Stop looking at your website as a collection of technical parts, and start relating to it as the extension of your capacities and abilities to fulfill your mission.

Your Website extends your spread: your identity, the statement of your mission and your capacity to offer value. It also extends your clients’ ability to reach out to you, and facilitates donors to spread their love.

For Website ranking, it turns out that Google watches specifically according to that philosophy. Google wants to help you and your clients connect with relevance, meaning and purpose – and prevent the contrivers or rankings who offer no true value from getting popular on Google searches – and consequently pushing your important cyber presence to the obscurity of the second search page. It is a competitive cyberspace and you are in it whether you thrive on competition or not.

#1 – Think of technology as extended human capacity

Say your customary activity for sustained fundraising is to first nurture a trust relationship with potential donors, keep showing up, and establish meaning before you make requests for donations. Think about having your Website do exactly that; it expands your spread by orders of magnitude and lowers the cost of engaging for both parties.

#2 – Help Google and other search engines establish your credibility, trustworthiness and value

Introducing yourself, your spouse and your two lovely children to a wealthy philanthropist at a gala inevitably creates a social relatedness of care and trust. That would be a fruitful beginning of a well-nurtured donor relationship. On the other hand – to use an extremity example – if another person walked to that same philanthropist and introduced himself along with the posse of lovely escorts accompanying him, it would be the beginning of a different relationship, but not likely the nurture of ethics that leads to a caring donation.

The World Wide Web is full of pretenders with a large posse of fake escorts implemented as meaningless links between Websites. To increase your Website ranking, popularity and traffic, you must build your Website links precisely as you build true relationships with people who are influential, ethical and have high social recognition themselves. You want to be part of a large network of Websites related by relevance and meaning. And remember, a relationship is one-way, not two-way. Therefore, you need to establish one solid relationship in each direction – outgoing and incoming Website links.

Where to start? Of course, engage a Web whiz who understand the mechanics of Search Engine Optimization (SEO) to take care of all the meta-tags and all that good techno mojo. This is necessary, but it is not where business and social value is.

Your value is in your “inventory of true relationships”. Build an inventory of all the organizations, foundations, associations, and businesses that serve a similar cause and community. Add to that inventory all Web directories, partners, helpers, providers, clients, donors, resources sites, relevant blog sites, and family and friends who expressly care about your mission. When you stage public events, make sure you list them on event websites –,, Facebook has an events feature, and especially event sites relevant to your sector, if any.

To figure out its ranking, Google is looking for proof of your popularity by your true relationships. Reach out to every relationship in your inventory of true relationships, offer to link to them, and request they create a link to your Website in return. And remember that this is only half of the equation. The second half is generating traffic along those links. Traffic is the equivalent to having recurrent conversations with people you relate to. Figure out what that means to your organization for the Website links.

Switching to that technology philosophy will grow you popularity, which will help your mission flourish.

Author:  Ernest Stambouly, Executive Coaches of Orange County,