Tom Peters, author of In Search of Excellence, has some very useful tips to those organizations that are embarked on new strategies or programs. The key to making it work is directly related to the efforts of the leader to force the change by demonstrating their strong dedication to the new ideas. Peters outlines some proven steps to make this work more effectively.
- Allocate your time to demonstrate your commitment to the project or strategy. Employees will not change their emphasis unless you do so you need to quantify your time allocation toward the new project. Some of this time can be used to hold meetings and briefings on the subject and learn how others are supporting the concepts.
- Use employee promotions and recognition to signal the importance of the new project.
- Adopt persuasive techniques in memos and meetings to communicate and demonstrate your excitement about the project.
- Use success stories as part of the dialog
- Review policies and practices to ensure consistency.
- Many small issues combine to create a pattern signaling priorities. Make sure all these direct and indirect signals support the new program.
A CEO always sets the tone for an organization. A new initiative will not be successful unless the leader shows the way. There is a sign over the Infantry School at Fort Benning that says it all: Follow Me