Large organizations have the benefit of marketing groups and professionals that develop well thought-out communication campaigns, guidelines, and Policy and Procedures manuals. Individuals and small organizations work through a learning curve. Here are a few tips on how to beat the curve.
Remember “You get 10 points for showing up”? It is also true in getting exposure for you and your organization. Professional revenue generators know that talking to people at an event usually starts a relationship with benefits (the revenue, organization and career building kind). Also remember; you lose 10 points for outlasting everyone else in the dialog.
Learn to question and listen. People say what is important to them. Reinforce things they said that correlate with your message. Develop your “when to ask” skills.
When is the best time to follow-up? Now – because you never really know unless they specifically ask for a timed follow-up.
In today’s world of constant communication, making your message fit the medium is as important as your message. If you charted the methods used most frequently, you would see changes in popularity over the last decade. But, sometimes you can get more impact with a media used less often.
- Face to face – putting a face to communications not only makes it more personal, but also more trustworthy.
- Small group – great way of getting a collective decision or information in front of people that pass it on to others creating a wave of information.
- Large group – there is a mantle of authority that is assumed of the person presenting to a large group.
- Phone- once the mainstay of communicating it is integrating with other systems including video conferencing and digital voice and video messaging.
- Letter – almost on the bottom of everyone’s list, a well written letter still gets major attention. Most are accompanied by a digital version emailed.
- Email – now used for almost everything from short messages to proposals and contracts.
- Text – quick messages for those running late, needing a fast response, and information.
- Tweet – the new response mechanism to events, people, and places.
- Social Network Group – like minded people gathering electronically.
A final note on content is that some types are particularly good or poor in conveying drama, urgency, humor, and information. Think before you finalize your message.