It is always exciting to work with a new Executive Director of an organization. A fresh approach to meeting the mission and vision of an organization can be a very healthy for experience for the ED as well as the organization. For whatever reason they arrive at this position; their experience, knowledge, and personality really defines the strategy that best moves the organization towards success. Here is a list of strategies I have found that organizations develop to meet their mission.
- Technology Leadership
- Market Control
- Cost of Service
- Service Delivery
Since my background includes technology management, technology, leadership usually comes up first. Technology continues to develop at a phenomenal rate. Web site design and implementation, email, e-newsletters, social media, and smart-phone and tablet applications (apps) are all developing rapidly. This strategy is dependent on the ED and organization’s technological savvy. Technology can be a great tool for increased productivity and communications. Strategies include leadership, utilization, productivity, and even avoidance. The best thing about technology is that the first wave is the hardest to master. Competition drives developing products that are more “user friendly”.
Some EDs see their organization succeeding by becoming the leader in its field. Market Control of a process, product, and program takes advantage of significant strengths in authority, proprietary research, processes, products and networks.
A fast and effective way of realizing where the organization is positioned is by comparing it with another that the ED views as a leader. Benchmarking enables an organization to position itself among leaders in a field.
When an ED reviews the education and expertise of the staff of their organization, they may find some prominent people. Establishing authority relies on field specialists, research, and creating and utilizing differentiated processes, procedures, or products.
Cost of Service, simply put comes from the ED developing free, subsidized, low cost, or premium services.
Establishing presence in a geographic or targeted area to localize delivery of service is a significant strategy that provides the ED with a powerful strategic position within a community.
When an ED reviews service delivery, focus can be on a variety of benefits to clients: fast, thorough, complete, and acute. Depending on the service provided, the delivery of service can also include comfortable, leisurely, exciting, educational, and creative.
Have a great program!
Author: Dan Charobee, Executive Coaches of Orange County, www.ECofOC.org