Are You Raising Enough Money to Support Your Mission?


Robin Noah

Professor Paul Light of New York University recently suggested that this deep recession has put over 100,000 nonprofit organizations in jeopardy of closing due to lack of funds. Finding the solution is not as easy as it may seem. However there are a variety of programs that can be developed and implemented for raising the money you need to meet your mission and the growing needs of your organization.

One of those programs is an Annual Campaign. An Annual Campaign is a board-driven fundraising effort or appeal that seeks unrestricted operating funds from primarily individual donors, but also from foundations and corporations.

The benefits of conducting a campaign outweigh, by far, any potential negative consequences. It is one of the best opportunities to create relationships with donors, to find out their goals and to include them in meaningful giving opportunities within the organization.

Conducting an Annual Campaign and taking the time to connect donors to the mission will allow the organization the opportunity to move donors up the giving pyramid. A successful campaign will allow your organization to raise money as well as the capacity to accomplish your mission’s goals. (A giving pyramid describes the typical progressive stages that your donors move through as they become more committed to your mission.)

Donors do not attend an event and then suddenly become a planned gift or major or capital gift donor. You need a vehicle to drive donors up the pyramid to planned giving. An Annual Campaign can be that vehicle.

Yes it takes time, Yes it needs staffing and Yes it takes money – but first of all it needs a plan. So develop a plan that is focused, and is a timed philanthropic endeavor that, when executed correctly, will deliver a high rate of return to your organization

You can change the course of your organization from “putting out fires” to being proactive and successful in meeting the needs and expectations of your organization.

Author:  Robin Noah,  Executive Coaches of Orange County,