Did You Know?

Adrianne DuMond

Did you know that the charitable donations made by Americans in 2009 was $303.75 Billion? According to the 2010 Giving, USA Annual Report from the Center of Philanthropy at Indiana University, 75% of the donations came from individuals. That is a sum of $227.41 Billion. This number does not include bequests, which are another 8% or $23.80 Billion. 

Did you know that the reasons people give to charities are:

  • It’s part of the donor’s value system.
  • It’s part of living responsibly.
  • They want to make a difference. 

Did you know the reason people do not give?

  • They don’t believe that the organization really needs or wants their gift.
  • Solicitation is infrequent or poorly communicated.
  • They don’t believe a gift will make a difference.
  • They don’t feel wanted, needed, or valued.
  • They receive no direct, personalized appeal.
  • They aren’t asked. 

Did you know there is an excellent web site called Boardsource (news@Boardsource.org) that provides in depth information for Boards and staff? They provide an e-newsletter, free of charge. A membership (for an individual, $99/year plus lower rates for a group) gives access to training, webinars, assessment tools, and consulting resources. I pulled the above information from a demo for training on fundraising. I have found their information to be useful and very practical.

Author: Adrianne DuMond, Executive Coaches of Orange County, www.ECofOC.org