This is the time of the year that we begin to reflect on what has happened to us throughout the year. Especially as we get closer to New Year’s Eve. It has always been a time for looking back to the past, and more importantly, forward to the coming year. It’s a time to reflect on the changes we want to make personally and to resolve to follow through on those changes.
For nonprofit organizations this is an ideal time to review the organization’s goals and the services they provide within their designated community. A starting point is to study the mission, its uniqueness and its relevancy to the communities they serve.
Consider that for the past few months many organizations almost exclusively operated with an internal focus on cost-cutting and efficiency causing a lack of attention to their customers. A good resolution would be to get back to its core customer base.
Another resolution could be to maintain a customer engaged organization that has a process for getting feedback from its customers, spending more time with them searching for their current needs…to be willing to conduct a critical analysis on why the organization is doing what it is doing and is it in concert with the needs of the people the organization serves?
The resolve to be successful is a good resolution providing Board members and the leadership of nonprofit organizations commit to putting more time and effort into identifying the areas in need of attention; to map out a plan that will enhance the operations of the organization, and to do the work that has to be done to fulfill their resolutions. Success will be the outcome.