Have you thought about your Mission Statement lately?

Larry Tucker

Your mission statement tells what your organization achieves. It defines your organization in a short, simple sentence.

Its importance can’t be overstated: Your mission statement drives every action in your organization every day. It is the foundation of every accomplishment of the organization. It needs to be general enough to take into account any actions, services, or products with which your organization may ever be involved. But yet, it must be specific enough to distinguish your organization from others in your space.

Mission statements sometimes grow stale or outdated. Often the organization evolves and redirects its efforts, leaving the mission statement inaccurate.

Take a look at your mission statement:

  • Is it still an accurate Per giocare puoi scegliere tra la modalita di pratica o il gioco con soldi veri, e puoi iniziare a giocare anche senza scaricare il software del Casino , grazie alla comoda versione flash, che ti permette di godere di tutta la qualita garantita da Playtech, e di un gioco rapido e sicuro. portrayal of what your organization does?
  • Is it specific and broad enough?
  • Will an employee or volunteer be inspired by its stated goals?
  • Will a potential donor be able to understand and identify with the problem you are trying to solve?

I found Davendar Gupta’s article defining “Eight Characteristics of a Strong Mission Statement” informative and thorough.

I also appreciated Eric Hellwig’s comments on creating a short, impactful mission statement.  His suggestion is to try to state your mission statement in eight words or less. Use the format: Verb, target outcome. For example: Improve African children’s health. 

So, take a look at your mission statement to make sure that it is fresh, accurate and simple.

Author: Larry Tucker, Executive Coaches of Orange County, www.ECofOC.org